Airbus A380 Redesign

Courtesy of Airbus and Transpose

In January 2017, the Transpose team in partnership with Neon Black Design led a four-hour test flight in San Francisco's historic Crissy Field to test how a modular flight would actually work. For more, please visit https://flytranspose.com/reimagining-flight-with-people-at-the-center-how-design-thinking-can-change-air-travel-c9d6e2bb0d7d#.x953z141h

The A380 is the flagship airliner for Airbus, one of the two largest aircraft manufacturers in the world along with Boeing. For our first contract as an independent design consultancy, Airbus tasked Neon Black Design with a whopping challenge: imagine and create the future for the biggest passenger plane in the world, the A380. This project was no small feat. To develop our solution my team and I interviewed a wide variety of passengers, pilots, engineers, and flight crew, and traveled to Europe and Asia to experience and understand the transportation networks that exist throughout the world. We considered all aspects of air travel, greatly expanding the potential touchpoints that a company such as Airbus has to influence their users' emotional state throughout what is often an extremely stressful and unpleasant experience. The result is an ongoing project known as Fly Transpose, a revolutionary look at airplanes as modular spaces designed to serve the needs of the traveling public in ways never envisioned before.